Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) (Hardcover) tagged "market research" 2 ti | Tested on Humans

Apr 20

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research): Dr. William O. Bearden, Dr. Richard G. Netemeyer: Books more 

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